The Challenge
The challenge, is to create an email marketing web application that allow user to manage and craft email. The email should allow user to send hundreds or even thousands of email in just few minutes. After conducting some research we found out, the following features we needed:
Campaign Creation and Management: Users can create and manage various types of email campaigns, such as newsletters, promotional offers, announcements, and more. The application should offer user-friendly templates and drag-and-drop editors for designing visually appealing emails.
Automation: Email marketing applications often offer automation features, such as drip campaigns, autoresponders, and triggered emails. These automation workflows help nurture leads and maintain engagement with subscribers over time.
Personalization: The application allows users to personalize their emails by addressing recipients by their names and tailoring content based on their preferences and interactions with previous emails.
Compliance and Deliverability: Ensuring emails comply with relevant email marketing regulations (such as CAN-SPAM Act) and best practices for deliverability is crucial. The application may include features to help users avoid spam filters and improve inbox placement.
Integration: Integration with other tools and platforms (e.g., CRM systems, e-commerce platforms, social media) is essential for seamless data exchange and a holistic marketing strategy.
Process
Our team started the project by understanding the user's needs, and gathering feedback from users. We conducted extensive research on the email marketing industry and competitors' websites to identify best practices and trends.
User interviews & research
Synthesis the findings
Ideating the solution
Craft a prototype with the main idea
Test with users to validate the idea
Solution
The Automailer Web app should focus on providing a seamless and user-friendly experience for email marketers, while also ensuring the accuracy of Automated cold email outreach. To achieve this, the app should have the ability to scale and increase the sending volume from hundreds to thousands per day
Additionally, the app should have user friendly team management, to get the visibility of team and performance to optimize low performing campaigns.
Finally, the app should have automated warmup build-in AI warmup technology that automatically works on your email reputation.
Key takeaways
After six months of design and development work, the app was launched, and the results have been impressive. User engagement has increased by 25%, with an average of 15% more time spent on the app by users. Additionally, the team has reported a 20% increase in app downloads and a 23% increase in subscriptions.